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Sr. Marketing Analyst

Job Code:  2861
Location: SAN JOSE, CA US
Travel Involved: None
Job Type: Full Time
Job Level:  Experienced 5+ yrs exp (Non-Manager)
Education: Bachelor's Degree 
Skills:  
Category: Advertising/Marketing/Public Relations
Position Summary:
Maxim Integrated is a highly successful, $2.4 billion company. With
offices and manufacturing sites around the world, we design
award-winning semiconductors that make the world more integrated. We
also know that it’s our people who make us a great company. So
we reward bold thinking, teamwork, personal growth, and community
involvement. Want to make a difference and be challenged every day?
Join us at Maxim Integrated. With analog integration, the
possibilities are endless.

As a Sr. Marketing Analyst at
Maxim Integrated, you will play a key role in improving the eCommerce
purchasing experience and in driving conversion on the website. You
will work cross functionally with sales, customer service, marketing,
and engineering teams to help co-lead Maxim’s SEO and ecommerce
direction. The ideal candidate must be able to work in a varied, fast
paced environment.  Flexibility, creative problem solving, and
the ability to interact with different levels of management is
necessary.  If you can effectively strategize a brand enhancing
user experience, come join our team!
/>Responsibilities:



  • Work with content engineers to create and modify site pages
    with heavy emphasis on search engine optimization best practices
  • Review SEO tools to identify any opportunities to improve
    search rankings for desired keywords

  • Analyze analytics tools to capture any site weaknesses and
    develop recommendations for improvement

  • Serve as the point person for web marketing in any ecommerce
    related activities.  Utilize experience in web best practices to
    ensure that marketing needs are met before release to
    production.

  • Gather requirements based on B2B ecommerce best practices to
    give input as to how to improve our online sales channel

  • Review and rank ecommerce change requests so that projects
    are worked on in the most efficient manner possible to ultimately
    affect the bottom line

  • Conduct weekly status meetings with IT and sales groups with
    intent to keep interested parties on the same page in regards to the
    ecommerce project backlog

  • Conduct enhancement testing according to IT guidelines in
    order to clear projects for move to production

  • Co-lead development of the ecommerce strategy by identifying
    and recommending vendor platforms that meet business objectives

  • Assemble a dashboard to effectively communicate eCommerce
    KPIs in a clear, concise manner to business owners

  • Develop an A/B and multivariate testing strategy that drives
    measurable improvements to increased user engagement and revenue
    growth

  • Organize SEO results, findings and implications into
    presentations for  marketing leaders and executive
    management

  • Conduct internal collaboration sessions to share best
    practices and industry news. Identify education opportunities for the
    organization.


Attend local conferences and events as appropriate.
Requirements:

  • Four year college degree in Business, Industrial
    Engineering  or related field

  • 5+ years of digital marketing, and ecommerce work
    experience

  • 5+ years of professional experience in SEO, with proven
    business results

  • Strong technical and analytics expertise in the areas of SEO,
    SEM, & SMM

  • Additional experience with PPC, social media, content
    management, and web conversion optimization a plus

  • Strong written, verbal and interpersonal skills; experience
    engaging with senior leaders

  • Very analytical; strategic thinker; excellent numerical
    skills; highly motivated

  • Experience using analytic platforms: BrightEdge, Google
    Analytics, Searchlight


Maxim is an EEO/AA employer

If you do not see a position in your area of expertise, please provide us with your resume and contact information for future consideration. Please understand you are not applying for a specific job opening at this time; however, you may be considered for a future opening. We will keep your record on file for 1 year at which time you may revisit our website and update your resume profile. We encourage you to check our web site for future openings and respond to any postings for which you may be qualified.

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